Kadenwood, LLC, a California-based CBD company, announced today the addition of PGA Tour Pro Golfer Rickie Fowler as its newest brand ambassador. The addition of Fowler expands Kadenwood's roster of professional athletes, which also includes Heisman Trophy winner and former NFL quarterback Carson Palmer, MLB legend and former LA Dodger Steve Garvey, and gold medalist and basketball Hall of Famer Ann Meyers Drysdale.
Fowler joins them in an ongoing advertising campaign, running nationally across broadcast and digital platforms, highlighting the performance-driven qualities of Kadenwood's LEVEL SELECT™ brand of CBD products, which claims to help users maintain a healthy and active lifestyle, from smaller everyday activities to physical exercise, competitive sports and more.
Fowler is the latest in a long line of current and retired athletes who have seen a demand for their services, as hemp and marijuana become more mainstream. More and more former-NBA and NFL players are opening weed dispensaries or launching infused products, including Cliff Robertson, Floyd Landis, Megan Rapinoe, Sue Bird and Al Harrington to name a few have all founded CBD or cannabis companies or dabbled in partnerships with the industry.
In related news this week, NBA Hall of Famer Isiah Thomas was named as CEO and Vice Chairman of the Board of hemp focused pharmaceutical company One World Pharma.