Skip to content
Search AI Powered
Human content, AI powered search.

Latest Stories

Charlotte’s Web Takes CBD Advertising Creative to Another Level. Again.

Charlotte's Web Carves Giant Ad Into a Kansas Wheat Field
Charlotte's Web Carves Giant Ad Into a Kansas Wheat Field
Charlotte's Web
Bluntness Editorial
By Bluntness EditorialJul 22, 2020
Bluntness Editorial
The Bluntness Editorial Staff is dedicated to bring you the many stories of cannabis culture - stories that speak to the enthusiast and expert in an unfiltered but factual manner. Everyday, our writers brings you deeply insightful and honest perspectives from all corners of the cannabis world, including some you may not expect.
See Full Bio
Follow:

Designed by Shepard Fairey's Studio Number One, the “Trust The Earth” initiative is Charlotte's Web's brilliant effort to spark awareness and democratize access to hemp-derived products for those seeking wellness and relief.  

Due to the lack of federal regulations, there are still some states where hemp-derived CBD products are not sold in retail stores. Charlotte's Web is working hard to change that fact. The 'Trust The Earth' campaign can spark conversations and provide a way for citizens to add their voices to the fight. Hemp advocates can learn ways they can support hemp access for all by visiting www.trusttheearth.com.

First appearing as a large street-art style mural in Brooklyn in October 2019,  Studio Number One's original art is exhibited from the ground up, literally, as field art on a mammoth scale of 76-acres in Kansas.

To achieve this latest feat, the field art first had to be 'grown' and then mown on 3,049, 200 square feet of farmland, the equivalent of 57 football fields, according to the press release. The installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art was so large it required a local farmer's plane to achieve enough height to photograph the entire Trust The Earth field art installation.

"A farmer's field is a place to cultivate life-changing ideas and grow a voice for those still seeking hemp-based wellness. Through this powerful artwork, we experience a coalition between earth and humanity, and our journey to create sustainable, natural wellness. In the case of hemp, revolutionary wellness,” shared Jared Stanley, Chief Cultivation Officer and a co-founder of Charlotte's Web about the campaign. 

Charlotte’s Web isn’t the first brand to tap this medium to get its message out, a colossal maze inspired by Netflix favorite Stranger Things was unveiled in Lafayette, Indiana back in 2018. However, Charlotte’s Web is certainly the first CBD/Hemp brand to do such an innovative campaign of this magnitude and they deserve all the credit for it. 

The Latest

Despite Setbacks, Public Support for Marijuana Legalization Remains Strong and Continues to Shape Policy Nationwide
Featured

Despite setbacks, support for weed

How to talk to someone in your life about getting therapy - The Bluntness
Featured

7 Tips for Discussing Therapy with a Loved One

NY's Cannabis Market Holds Billion Dollar Potential - The Bluntness
Featured

NY's Cannabis Market: Billion-Dollar Potential

Jimi Hendrix - The Bluntness
Culture

Jimi's legendary first trip

More For You

Magic mushrooms come in more strains than you might realize.
Magic mushrooms come in more strains than you might realize.

Magic Mushrooms: An Overview of Different Psilocybin Strains and Effects

Like cannabis, magic mushrooms exist as strains and species. These terms are used to describe the physical or chemical characteristics of the plants. While they are often used interchangeably, strains and species are not the same. 

Psilocybin mushrooms contain psilocybin, psilocin, and baeocystin. These compounds interact with the serotonin receptors to control biological and neurological processes like sleep, anxiety, cognition, appetite, nausea, learning, memory, and thermoregulation. 

Keep ReadingShow less
Are cannabis candles worth the price?
Are cannabis candles worth the price?

The Truth About Cannabis Candles & How to Make Your Own

There are several different ways to consume cannabis, and some of them don’t even involve actual consumption. Cannabis candles are beginning to take over the candle game, allowing cannabis enthusiasts to enjoy the smell they’re used to having to cover up and hide: the danky goodness of weed.

As cannabis becomes less stigmatized in modern culture, people are beginning to come out and admit to their cannabis use. While smoking weed used to be something people felt they had to keep on the down low, the culture is becoming increasingly mainstream and the scent is now sought after rather than condemned.

Keep ReadingShow less
If you've never tried cannabis tea, you're missing out!
If you've never tried cannabis tea, you're missing out!

Easy Recipe: How to Make Weed Tea

In the ever-growing world of edibles, cannabis beverages have become more popular as of late. We’re seeing more sodas, tonics, lemonades by the day. One type of infused beverage that has been seeing a surge in search interest lately are weed teas. Let’s talk about how to make them.

What is weed tea and how do you make it?

Weed tea is simply tea infused with cannabinoids. Most weed teas are infused with THC or CBD, the two most well-known cannabis compounds, but you could also use their non-psychoactive precursors (THCA, CBDA). Weed teas are excellent for people who want to enjoy cannabis’s wide range of benefits, but don’t want to smoke, dab, vape, or eat edibles for the effects.

Keep ReadingShow less
Getting you ready for your first magic mushroom trip.
Getting you ready for your first magic mushroom trip.

How Long Do Shrooms Last? How Do You Eat Them? A Guide To Your First Magic Mushroom Trip

In 2022, general interest in magic mushrooms has spiked to unprecedented levels not seen since the 1960s. Thanks to research showing promising results for patients, lawmakers a handful of states and cities already have or are considering loosening psilocybin restrictions.

A few states such as Oregon have fully legalized psilocybin treatment for all adult patients, while others want to limit it to veterans or others with PTSD.

Keep ReadingShow less
Looking for free cannabis? You might be in luck -- depending on where you live.
Looking for free cannabis? You might be in luck -- depending on where you live.

Pssst... Here's How to Get Free Weed

An increase in legalized weed is great – until you start getting hit with higher prices. If you’re a dedicated cannabis consumer, one of the most important things for you to know is how to get free weed.

From dispensary freebies to brand samples, there are several different ways to get creative about amassing some free weed – especially if you live in a legal state like California, Washington, or Colorado.

Keep ReadingShow less